Facebook Ads Policy For Online Gaming And Gambling

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   22/01/2024

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   0819004282

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   optimalagency

   Products and brands related to gambling games are very difficult to promote on the Facebook platform. Because gambling is an area that Facebook considers a policy violation, it is almost impossible to advertise. However, for many countries, Facebook still provides businesses and advertisers to promote gambling-related products. Before creating a Facebook gambling ad campaign, advertisers should be aware of Facebook's policies. In this article, Facebook's main listings in the field related to gambling will be presented. Let's find out together.

   What is the online betting game?

   Facebook defines online gambling and gambling as any service or product that uses anything of monetary value as part of the prize or method of entry. Ads promoting online gambling and gambling activities may only operate with our prior written permission. Authorized advertisers must follow all applicable laws and include targeting criteria consistent with Facebook’s targeting requirements. At a minimum, ads are not allowed to target people under 18 years of age. Learn more in the Business Help Center.

   Benefits of advertising gambling on Facebook

   Reach Potential Customers: Facebook has a very large user base, providing the opportunity to reach a large potential audience.

   Brand Defining Advertising: Enables gambling businesses to build their brand image through creative and engaging advertising strategies.

   Customer Audience Classification: Facebook allows you to clearly define your target audience to optimize your advertising strategy, helping to increase conversions.

   Statistics and Analysis: Provides detailed statistical and analytical tools for businesses to evaluate advertising campaign performance and adjust strategies if necessary.

   Strategic Engagement and Marketing: Enables direct interaction with customers through marketing strategies, helping to create connections and increase customer retention.

   Note that gambling advertising may be subject to strict policies and laws from Facebook and regulatory agencies. This includes clearly defining its age target and ensuring that it complies with all gambling regulations in the particular country and region.

   Learn more: Facebook casino ads 

   Gambling advertising guidelines on Facebook

   Written permission is required to promote the following content:

   +) Any type of online gambling. Some popular types of gambling include betting, lotteries, sweepstakes, casinos, fantasy sports, bingo, poker, skill game tournaments, and winner-take-all betting. .
   +) Betting activities using anything of monetary value in the form of entry or prize, including but not limited to cash or digital currency such as Bitcoin. These are betting activities that require a purchase to continue the game or to have an advantage in winning a prize in case the prize has a monetary value.
   +) Ads with landing pages that promote online betting and gambling, even if there is no direct betting or gambling opportunity on that page (for example, an aggregator or affiliate site).
   Advertisers receive written permission not to target ads to people under 18 years of age. The following are countries that may require written permission:

   Australia, Shirt, Belgium, Brazil, Bulgaria, Canada, Colombia, Czech Republic, Denmark, Estonia, Finland, France, Virtue, Greece, India, Ireland, Japan, Kenya, Mexico, Netherlands,
   Nigeria, Norway, Peru, Poland, Portugal, Romania, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, Türkiye, UK, USA. 

   Final Things

   In short, this post helps advertisers who want to advertise gambling-related products better understand Facebook’s policies for this field. When you understand Facebook policies, you can create campaigns much easier. There are also many good articles about the fields of marketing and advertising that you can read on Optimal.to.

    

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